A spicejet flight with over 50 passengers on-board to jabalpur from hyderabad made emergency landing here this afternoon following a technical snag. (ii) the industry analysis under this the following objectives are studied • market share and nature of competition • market segmentation • pest analysis to jet airways “there is no doubt that the india air market is huge, if the price is right” states mark winders, ceo spice jet they had a remarkable success in the last. Executive summary objectives introduction marketing audit market trends key factor affecting aviation industry 5 competitors 6 situation analysis pest analysis porter five forces analysis 7 competitive analysis value chain analysis 8 stp 9 marketing mix 10 key issues & opportunities swot analysis tows.
Few years back domestic market was dominated by three domestic carriers they were indian airlines (government owned), jet airways and air sahara (private players) but now there are 14 which include new players like jagson, air deccan, spice jet, go air, magic air etc on 1 september 2004 new tax.
Spice jet was earlier known as royal airway • the director of this airlines is mr ajay singh • this airline has more than 2500 employees working with them currently • spicejet names all its aircraft after various spices and herbs like cinnamon, thyme, oregano 4 swot analysis strength • entered with. Spicejet is india's most preferred airline, offering the lowest air fares with the highest consumer value spicejet operates 243 daily flights between 30 indian destinations and 2 international destinations, with leading levels of performance and service welcome to india's smartest and most affordable low-fare airline.
Topic covered: cost leadership strategy, turnaround strategy, swot analysis overview of illustration: spicejet is an indian low-cost airline and certainly it will guide all mba students that how a small company started their business and became fourth largest airline by domestic passenger share here students will learn.
Indigo and spicejet were able to peg up their yields, thanks to traffic (revenue passenger kilometres) growing faster than capacity additions (available seat kilometres) this helped improved load factors by almost 2 percentage points in the case of jet airways though, traffic growth was marginally lower.
Pest analysis for airline industry highlights 4 important factors that have affected the viability and profitability of the global airline industry badly. According to the swot analysis there are more opportunities and strengths for indigo rather than weaknesses and threats but in order to increase the market share the biggest competition for indigo airlines is spice jet airlines which have been with indigo for quite some time as the strongest competitor.